{"id":526,"date":"2025-02-11T01:26:45","date_gmt":"2025-02-11T01:26:45","guid":{"rendered":"http:\/\/davidstokes.info\/?page_id=526"},"modified":"2026-04-07T17:56:45","modified_gmt":"2026-04-07T22:56:45","slug":"case-studies","status":"publish","type":"page","link":"https:\/\/davidstokes.info\/?page_id=526","title":{"rendered":"Case Studies"},"content":{"rendered":"
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Case Studies<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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04.<\/a> Digital Experience Agility<\/a><\/h5>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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I led a transformation focused on fixing funding hurdles and closing communication gaps across digital teams. Read on to learn how this approach boosted delivery speed and kept up with constantly shifting online demands.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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03. <\/a>Executive Leadership Agility <\/a><\/h5>\n
–Under Construction– <\/strong><\/a><\/h5>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Learn how I collaborated with executives to shift mindsets from \u2018leaders with followers\u2019 to \u2018leaders of leaders,\u2019 fueling faster decisions, clearer direction, and broader innovation.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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01.<\/span> Marketing & IT Agility<\/a><\/h5>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Leading a multi-year Agile initiative in a large complex organization, I guided marketing business & IT in modernizing their digital delivery approach. Explore how we broke down silos and established a culture primed for rapid, customer-centric innovation. Be prepared for an unexpected ending.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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02.<\/a> Business Agility in Data & Analytics<\/a><\/h5>\n
–Under Construction– <\/strong><\/a> <\/a><\/h5>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Through an Agile-focused transformation in USAA\u2019s Data & Analytics organization, I helped reshape data systems and accelerate insights delivery, enabling smarter decisions faster.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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Marketing Business & IT Agility<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Time to market improved by<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Predictability improved by<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Volatility Decreased by<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Overview<\/strong><\/h3>\n

A leading financial services company transformed its <\/span>Marketing<\/strong> and <\/span>IT<\/strong> teams into a cohesive, Agile-driven force. The six-year initiative spanned over 600 professionals across Marketing Applications, Marketing Data, and the Marketing department itself. Despite major successes early on, leadership turnover in the final phase caused momentum to stall\u2014reinforcing the essential role of consistent executive support.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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